How To Create Content That Lasts

By Miles Lacoste Podcast 0 Comments

What’s stopping people from creating content that lasts is that they don’t know what to say. They don’t know the kind of content that they would want to talk about in the video that they want to produce.

On the other hand, most people also know what to say in front of the camera, but they don’t know how to structure it.

Sometimes, when they structure the video that they want to produce, they are making the following mistakes:

If you are planning to produce videos for your business, there are things that you need to remember for you to create good content. Most people try to show the How-To video. For example, how to sell a house or how to fix a broken pipe.

Those videos are good that tell people how to fix things. But what really matters is that we are trying to send a message that puts impact people’s lives and not just an easy quick fix.

For you to that, you do need to dig in to determine the main issue or problem why people are not executing the things that they need to do.

Think of the objections

The very first thing that you need to do is to think of the objections that your audience or your clients have. If you are selling a product, it could be an objection as to why your products are pricey.

Instead of defending it, think about those questions and objections then turn them into the content that lasts. Think about the things that they need to know and learn so that you can justify the value of your product and service.

Let them think of the answer

Instead of you telling the answer to your client right away, let them think of it. The reason why you are producing content is that you are helping them to realize the things that are stopping them from executing things.

You need to help them realize that it’s what that costs them if they don’t execute the things that they need to do. You need to act like a doctor or a therapist – keep asking questions.

When you ask questions, you can make a twist so that your content will be more of a discovery. Your content will help your audience to discover the things that are stopping them to take action.

These two tips will be helpful on how to create your next content that lasts. Instead of listening to what I’m saying, but rather observe what I’m doing, this is where you can make an impact on the gold nuggets for the content.

That is why you can replicate what people are doing so that they can be more engaging.

How To Create Content That Lasts