How To Get Better Clients Find You

By Miles Lacoste Podcast 0 Comments

Whether you have just started your business or you already have an established business, you should ask yourself how to find a better client? What if we can tweak it so we can do something different like how better clients find you?

This is one of the questions that are very common among entrepreneurs. There are a lot of ways for you to find a better client. But what if you twist it a little bit to position yourself as the master or expert in that field?

What if you ask yourself how those better clients find you so you don’t get tired chasing clients to deal with you? It’s like that they need you – instead of you need them.

There are a few ways for the clients to find you to do business with you.

Advertising

We all know that when you have a business, you always need to advertise or promote your products. No matter how good your products are, when nobody knows about it, no one will buy it. This is why you need to advertise your products or services.

It’s as simple as saying that “this is what we do and whoever finds this message, come and feel free to call us or visit our store or office.” That’s what most businesses do, which is why it’s noisy and crowded. If you are just starting your business or you’ve been into business for a while, you know that the market is very saturated.

Word of mouth

Once you get the traction and you have a few clients, when you are doing a good job, the client will start talking about you. They will advertise your product or services basing on the service that they received from you.

Of course, if your products and services are bad, then they will advertise that your business has bad customer service. However, if the way you deliver your services is topnotch and your products and services are good, they will definitely advertise those things on behalf of you.

That’s where you will get more clients and prospects. The problem is that you can’t really rely on word of mouth. You can’t measure how many people are talking and posting about your products and services. You can’t determine how many people are giving you good reviews.

It’s one problem for the word of mouth. Although it’s effective, it’s immeasurable.

Online presence

Having an online presence is way different than before. These days, all you have to do is to create any social media accounts and you can be in business right away. It’s fast.

The problem of it is that anybody can jump on it although not everyone knows how to do it. Having an online presence is very crucial for you to build a relationship and build trust with your audience.

This is where people are hanging out right now. When you go to Instagram, you can find your ideal customer. When you go to Facebook, you can find a group of people that are congregating in one Facebook group.

What you can really do to take advantage of this era where better clients are also looking for better service providers? These better clients are also looking for better products to use for a company or professional and personal use.

There are a lot of ways where you can just go to Google and search whatever you may think of. One of the best ways for you to have an online presence is having and producing valuable content.

It doesn’t matter if it’s video, through writing or through photos. But as long as you are providing value on your social media accounts, that’s the time you can start building trust with your audience.

Once someone picked up that post, he will find your website and your other social accounts. Hopefully, they would be able to find a solution to their problems through your content.

Content is important

This is why it’s very crucial for you to identify the content that you need to produce based on the kind of business that you are in right now. If you are in financial business or in a real estate business, what are the contents that you can create for you to give value to the buyers?

If you are a real estate agent, for example, what are the things that you can create for first-time homebuyers if those are your target audience? Otherwise, then you can create other content for those people who are in business trying to get a space for their businesses.

You can simply ask yourself about the problems that they are facing right now. Then you can talk about it. It’s not rocket science. You just need to be in front of the camera, start talking and delivering the best of you.

Don’t worry about giving all your secrets because when you do it, people will feel and see that you are authentic. Then they will not go to other agents, but you. They will find a way to find you so they can work with you because they feel that you can be trusted through your videos.

How To Get Better Clients Find You